One of the things that attract people into joining Multi-Level Marketing or Network Marketing is “selling”. They can earn unlimited income from selling. But did you know that it is one of the reasons why others hate it?
In this blog post, we are going to discuss one of the most powerful tools in direct-selling business. By tapping into the awesome power of this particular tool, ordinary people can make sales, even if they are not good at selling.
The life-blood of a legitimate MLM business is direct selling. Person-to-person selling.
Are you interested in making extra income through direct selling? Is the fear of selling holds you back from joining this awesome business? I have good news for you!
But before that, let’s have some refresher of our business, for the sake of newbies.
What is Multi-Level Marketing?
It is another way companies pay their sales agents.
It can be understood easily by comparing it to the usual “single-level” type of marketing. In a single-level marketing, sales agents work for a company, if they make sales to customers, they get paid commissions.
Companies rarely allow their sales agents to refer other sales agents—a privilege reserved only for sales managers.
In a Multi-Level Marketing company, newly recruited sales agents are allowed to recruit others who are interested in promoting the products. Everyone is free to dream big and establish their own teams or sales network.
The company then establishes a compensation plan for paying distributors. You can earn commissions from your own sales, and from the sales of your referrals (1st level), and from the sales of your referrals’ referrals (2nd, 3rd, 4th, 5th and so on…).
If you are an MLM distributor, one of the easiest ways to market your products is by introducing them to people you know.
A lot of people don’t like this idea and will even argue that the reason they don’t want to join MLM business is because of this. They don’t want to bug their friends and family members with products or business opportunities.
But what if the product is so good?
What if your loved ones really need it, will you not share the product?
There’s nothing wrong with marketing to your network, especially if the product is good and something you can be proud of. It’s actually a way of helping others, and we’ve seen a lot of people enjoy this business just because of that.
Now, how do you like getting paid to help your friends?
The Sales Process
Whatever product you are promoting, you are doing sales. In fact, you’re doing it every day. You are selling every day. you just don’t know it.
When you want to convince someone with your idea, you are selling. When you are persuading others to accept a certain belief, you are selling. We are all selling, we are just not aware of it.
While it is a part of our everyday living, some people make a living out of it. Actually, they have considered it their profession.
If you wanna master the art of selling…
…here’s the 4-step sales process:
Attention – Grabbing the attention of your prospect
Interest – Arouse interest in your product
Desire – Create a desire in your prospect and make him want your product
Action – Close the sale by getting the order
The Power of Brochures
To further help you in your selling, we encourage you to use brochures.
Most MLM companies, they provide their distributors with brochures, either for free or for a small fee.
These brochures can sometimes take the role of a talkative salesperson. Or, at least help you in establishing step 1 to 3 in the sales process—grabbing the attention of your customer, creating interest, and making him want the product.
Once you see your customer salivating on your product (figure of speech), take that opportunity to close the sale. Ask for the order, or hand your customer the order form to fill up.
Brochures are powerful. I personally know of shy-type of persons who are doing great in direct selling and network marketing just depending on the power of brochures.
Of course, you must join companies that have these tools.
In today’s Internet age, some companies substitute brochures with websites. They act like brochures to website visitors, and the amazing thing about websites, they can take orders for you!
It is said that “Man is a tool-using animal. Without tools, he is nothing. But with them, he is all.”
Do you feel like you are not good enough to make a sale? But you like making money and you see the awesome potential of direct selling? Why not leverage the power of colorful brochures?